Jul 28, 2023

Have you seen the new “Top Gun: Maverick” movie?  When they show a cockpit shot of a pilot flying with the control stick and display panel, does it make you wish it was you experiencing the thrill?  Well, you will get a  taste of it in the all-new 2023 Ford F-Series Super Duty.

Head-Up Display Inspired by Fighter Jets

One of the available powerful features on the 2023 Ford Super Duty is the all-new Head-Up Display (HUD), putting vital information before your eyes.  The display was inspired by fighter jets, giving quick visual access to essential information.  The HUD system projects information on the driver’s lower half of the windshield, without being intrusive.  This feature can be particularly beneficial for drivers who need to stay aware of various details during their drive without compromising their attention on the highway.  No more taking hands off the steering wheel or eyes off the road.

“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchal structures,” said Mark Sich, Ford digital design manager. “But because pilots are trained to read information in a very prescribed and technical manner, our implementation needed the interaction to be more intuitive for the driver to immediately understand the context of the information being presented.” 

How to Use the Head-Up Display

1.  Hit the menu button on the steering wheel.

2.  Scroll down to Head-Up Display (HUD).

3.  Hit Select to turn on HUD.

4.  The display will appear on your windshield, just above the dash.

5.  Navigate through the HUD menu to toggle on/off various options.

6.  Move or rotate the position of the display for best visibility.

Head-Up Display Offers Three Views

In order to see what is most important to each driver, the Head-Up Display is available with three views.

Normal Mode: Displays speed, speed limit and navigation prompts.

Tow-Haul Mode: Includes tachometer, gear and trailer brake output.

Off-Road Mode: Displays tachometer, drive line status and vehicle pitch and roll updates.

Some Additional Tech Available in the Ford Super Duty

Pro Trailer Hitch Assist

Many owners of heavy-duty Ford trucks use them for towing.  The available Pro Trailer Hitch Assist is available to make the task of hitching up a trailer an easy one.  With the touch of a button, the system will align the truck’s hitch ball to a conventional trailer coupler.  The technology uses a rear camera and rear corner radars to align the components while controlling the speed, steering and braking for you.

Tailgate Down Camera and Rear Park Aid Sensors

A camera and sensors on top of the tailgate will provide visual and audible alerts when the tailgate is lowered to make backing up to a loading dock or hitching up a fifth-wheel trailer easier.

Pro Trailer Navigation

This is a handy feature when traveling to places you need to avoid because of the weight of your load or the size.  The system plots routes to avoid potential issues with low bridges and tight turns.

Trail Turn Assist

If you find yourself having difficulty navigating tight turns, the feature will virtually lock either rear wheel to shrink the turn radius to 180 degrees.

Wendle Ford is the Commercial Expert for Your Business

The all-new Ford Super Duty is for the builders, built like never before.  Built for those who know that towing and torque and connectivity aren’t cliches.  They’re things they use to make a living.  They know that available features like active camera views and head-up display aren’t just options.  They are built to improve how things will be built.  The Ford Super Duty is one high-tech truck.  It can’t fly, but who knows…